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custom crushed

In the past this term referred to the practice of grape growers who, having no buyers for their fruit, would have them “custom crushed” and made into wine at a winery willing to perform the service. It is now commonly used to refer to winemakers and vineyard owners who contract with a winery to use their equipment, space and staff, and is often part of a planned business venture (being then a matter of choice rather than fortune).

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