Advice solicited

[Kcwhippet]

Steve,

You HAVE to put in a beer cooler, as well as a small amount of shelf space. You'd be surprised how many folks knowledgeable about wine are also into really good beers. Both of the last two shops I've been with have not sold smokes, nips or lottery tics, but they both have really good beers in stock. Of course, you have to stock a bit of Bud, Coors, Miller, etc., but think of all the other possibilities. Besides the availability of really wonderful domestic micros, particularly up where you are, there are also a host of extraordinary imports. Think the Belgian beers (and not just the lambics or abbeys), the wonderful Scandinavian porters (D. Carnegie, for instance), the huge selection of British empire brews (Tanner's Jack is one of our faves), the barrel aged brews, the list goes on and on - and should also include Pilsener Uquell, the original. The shop I'm at has over 300 brews (most of them are NOT in the Bud category) and the wine geeks can often spend as much time checking them out as they do over at the wine racks. Take a look at our web site - [url=http://www.warehousedwine.com]www.warehousedwine.com[/url] - to get an idea. Besides the coolers in the back in the photos, the whole right rear of the shop is also stocked with brews. BTW, the site needs a lot of work - I know.