Advice solicited

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Advice solicited

04-12-2005, 04:09 PM,

#25

wondersofwine Offline

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My inclination would be to go for the larger retail space. However, if it is not as visible from the street, you will definitely have to convey visibility some other way--advertising budget, fliers generously printed and distributed, lots of promotion of the grand opening, etc. If you open before Christmas emphasize holiday entertaining, gift giving, sparkling wines for New Year's, wines for that Christmas dinner (turkey, ham or whatever), tastings with mulled wine as an extra. If the initial impression from the grand opening is flattering, maybe word-of-mouth and repeat customers will create its own visibility.

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