Advice solicited

[californiagirl]

I like BRW's idea also- Steve- opening a wine shop/bar is my dream. Ask my dad. I would take BRW's idea a step back to start with. Have a wine bar in the back area with stools, possibly a casual sofa. Have a selection of cheese, chocolate and breads/crackers/breadsticks. Make it easy yet inviting. They're great to snack on- make sure the "snacks" are middle $$ range- not cheap, but you don't have to go all out. Offer a selection- 3-4 bottles on select nights of tastings.

Discounts. I would say 10% on case- 5% on half-case. It sounds substancial to the customer, and doesn't take much from you.

Start a e-mail client list. Let them know of upcoming specials and the tasting nights! Even something special you might be offering in you "snack" selection! Get some decent tasting glasses. It shows your customers you care about what they drink with!

Partner with Wash wineries for vendors to spend a day/night at your shop.

That's just a few of my ideas!