Chateauneuf-de-Pape for sale

[Bucko]

You are taking what I am saying out of context. When someone purchases a wine for $125 on a mailing list, then turns right around and sells it for $600 on the secondary market e.g. Winebid, that is flipping, and I find it unsavory. It deprives someone else from being on that mailing list who really wants the wine, but can only afford the release price.

Selling wine retail, with inventory concerns is entirely a different matter. You can charge $200 for Gallo Hearty Burgundy, your option, but I doubt that you will have few takers. You can jack up the price of Montelena from $75 futures price to $125 and probably sell it due to scarcity. I'm all for that -- you won't sell it to me though. :-) I trust that you can see the difference between the two scenarios, and don't just want to bust my chops.

Bucko