Wal*Mart

[Innkeeper]

This is the way I understand the story. The wine for WalMart was formulated by the conclomorate Bronco Wines. These are the same folks who bought and brought back the Charles Shaw brand, and formulated a wine that is sold at Trader Joes for $2. It is known as Two Buck Chuck's. So long as they are formulating and bottling wine for two different mass retailers, how much difference could there be in the two brands when they are bottling hundreds of thousands of bottles per month. So, the way I look at it, WalMart customers are being ripped off by $3 per bottle.