'78 Jordan Cabernet

[winoweenie]

Roberto, you of all people. The merchandising campaign Tom Jordan put together for his new winery was not only brilliant but something I tried (with-out-success) in the carpeting biz. He released the 76 with fan-fare and as much glamour as wine can possibly have. It was sold out in 2 weeks(the original release) and the retail stores were just getting in their ALLOTMENT which was quickly dispersed to their favorite and most important customers. Like Todays Botiquie fellers . There was a major feeding frenzy to locate this gorgeous(?) juice, again like todays Eagles, Bryants , etc. Amazingly, there was FOUR more releases of this wine. Every Drop Snapped Up. Don't believe Boto Baby you can find any-thin' in my post relating to the quality of the 76,77, or 78, but I'll go on record as saying it revolutionized the way Calif botique wines were MERCHANDIZED. All of the 2-40 Acre operations in the biz today should pay a vig to Tom. Agree on the P/Q but that wasn't in the equation. WW