promoting a wine- Help!

[JES]

Hi,
A friend of mine inherited a "vignoble" in france (Languedoc) in 1998 and decided to shift his production from table wine to high quality wine.

He has merlot, cabernet and syrah, and they are outstanding! Full of fruit and well balanced. He has won 3 gold medals from the languedoc roussillon region for the 1998-1999 vintages. The prices are ridicously low.

Unfortunately, he is the worst salesman I have met. He is forced to sell 80% of his wine in bulk, because he has no commercial network.

He is still paying loans and he can not invest anything on promotion. Is there a way to help him out?

Thanks!
JES