Are You Ready for RFID

[Innkeeper]

If you thought you have heard it all, you need to check out p.4 of today's (Feb 17) "Dan Berger's Vintage Experiences." Some excerpts from Dan:

-"Radio Frequency IDentification, initially used mainly for inventory tracking, calls for manufacturers to place tiny 'transmitters; in goods to more automate inventory systems.
-But large retailers like the use of RFID for use as sales tools, to link the sale of an item to the demographic data embedded in the magnetic strip on a credit card to target future sales.
-At this very moment, E&J Gallo is scurrying to meet a Wal-Mart deadline to add RFID to the wines it will sell the world's largest retail marketer."

So, next time you buy a Gallo product at Wal-Mart with a credit card, you might later get a call saying, "Hey, if you liked our '01 Merlot, you're gonna love the '02!"

[This message has been edited by Innkeeper (edited 02-17-2005).]

[Bucko]

1984 a little late, eh?

[Innkeeper]

Except it isn't the guvment; it's the commercial woild.