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crosen · 10-12-2002, 10:49 AM,

I'm looking for a noted wine expert to write a 650-word column on "What Makes A Great Wine" for Optimize magazine (www.OptimizeMag.com), a monthly business journal for C-level corporate executives, for our November issue. Whom would you recommend as an expert in the field?

winoweenie · 10-12-2002, 05:14 PM,

Dear Crosin welcome to the board. What do it pay? We have every expert from the freebie to international. WW

winoweenie · 10-15-2002, 08:39 AM,

Well Foodie guess I shuln't mention the ole' Pay word huh???WW

Thomas · 10-15-2002, 04:06 PM,

I am a wine and food writer, and I hereby apply for the gig.

So, what's the pay?

crosen · 10-15-2002, 06:06 PM,

We don't pay -- but we do give you a plug and a picture in Optimize magazine, InformationWeek's monthly business journal.
I'm hoping to get someone to do a column on what makes a fine wine, and how that compares to what makes a great product -- or a great company -- in general.
I'm looking for an expert with credentials of some kind who's willing to write 650 words for a C-level corporate audience. Check us out at www.OptimizeMag.com -- it's for the Other Visions column. Our Other Visions columnist for the November issue is Kofi Anan, on corporate responsibility for a better world. We've had Benjamin Netanyahu, former prime minister of Israel, on Courage, and Evander Holyfield on Making A Comeback.

crosen · 10-15-2002, 06:09 PM,

Sorry -forgot to tell you how to reach me. Email me at crosen@cmp.com -- serious volunteers only, please.
And thanks for responding to my post!

Thomas · 10-16-2002, 10:31 AM,

Plugs do not pay the mortgage. If you want someone with credentials, you have to offer compensation. The very reason for building credentials is to earn both respect and income.

winer · 10-16-2002, 06:27 PM,

This sounds very airy-fairy. What makes a wine great is hardly the same as what might make another product good or excellent, and especially what make a company great. It sounds like a ridiculous idea to me.

~~Bucko~~ · 10-16-2002, 09:07 PM,

Not ridiculous, but really impossible to answer. If it was formulaic, all wines would be great.

winoweenie · 10-17-2002, 06:42 AM,

Isn't that formuliac what you tolt us to feed the baby? WW

joeyz6 · 10-17-2002, 07:20 AM,

I'm not sure how one could make a metaphor for terroir in business life.

Thomas · 10-17-2002, 02:46 PM,

Are you kidding JoeyZ? The whole business community seems built on a foundation of raunchy dirt--that's terroir...

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