99 Mondavi Napa Cab et 99 Napa Merlot

[eskinnyc]

Interesting. Mondavi wines are so widely carried they make a good benchmark for determining a given stores general pricing policy (over MSRP, at, or under).

But I've noticed something recently, and thats the prices of Mondavi Napa Cab & Merlot are dropping. A few years ago I could expect a store to sell the Napa Cab at anywhere from $27 to $32 (in NY at least). But now a price of $21 to $26 seems more typical. Same thing with the Beringer Knights Valley series. This doesn't seem to be a California-wide trend, most other producers seem to be more or less level, just the mega-producers like Mondavi.

I don't know if the price drops are the result of a conscious decision by Mondavi & Beringer to re-price their wines, or if its simply market forces of supply & demand at work, but Mondavi prices are definitely on the way down.