Heard about Mondavi?

[Thomas]

"No one ever went broke underestimating the intellingence (or laziness) of the American public."

HL Mencken, late 19th, early 20th century.
foodie wrote in the parenthesis.

Not much seems to have changed since...

To the wine point: America simply is not a wine culture and, I fear, we will slide even further down the 2-buck-chuck ladder as premium wine prices rise and America becomes a poorer society, financially.