Heard about Mondavi?

[Glass_A_Day]

I have another theory. It's not just the flood of advertising and catchy labels that is doing the real wine in. It's the public's lack of real wine interest. People don't care about finding the good fun values each vintage. It's too much work for them. They want the Coors Light of the wine industry. I.E. the KJ Chard or the Yellow Tail Shiraz. They want the label and the wine to be the exact same every year. People feel comfortable with that. I don't think any amount of quality will ever overcome this. We are a lazy nation who want to be thought of as wine people but really we a mostly no better than the Budweiser drinkers. Of course this is en masse and present company is excluded. The real wine people are still a niche society. Sad.