Wine writing

[Jerry D Mead]

Anna...Bucko's advice is good. Let me add to it. Give them at least one (two or three is better) wine recommendations each time. Beginners need "permission" to try something they haven't tried before...in the same way that we might read software or stereo or DVD reviews to make a purchasing decision.

They should be wines that are easy to find...not esoteric collectables.

Even with a law firm where presumably the readers have a few bucks...I'd still keep the wines mostly in the $10-$15...no more than $20...range. Champagnes for the millenium of course would have to go higher.

So...you might do a column explaining basically that Champagne is not wine with CO2 pumped into it...and then give them a few recommendations...something inexpensive like Korbel or Domaine Ste Michelle...something mid-range like "J" or Schramsberg...and then something Frenchy like Bollinger NV...getting across the point that they don't have to buy D.P. to have a good beverage.

Give me a direct e-mail on the subject and I'll give you some additional device.

Curmy