Why not?

[Thomas]

Bucko's article on the matter sums it up nicely.

On the subject of tradition, pharmaceuticals used cork stoppers long before the wine industry in Europe. The reason: tradition; wine people were uninterested in letting go the traditional methods of capping wine, which included olive oil capped with a wax sealer.

Many in the wine business believe that screw caps (think soda pop) are efficient, clean and harmless to wine, but that the wine-consuming public will not accept them because they break with tradition.

I believe the tradition the wine industry is afraid to break (pulling and popping the cork) is part of the mystique of wine and that mystique is also part of why few American consumers are willing to give wine a try. If I am correct, then breaking tradition might open up wine to more consumers. But then, I have been known to utter heresy!