What is a wine cooler?

[Jerry D Mead]

Wine coolers contain some wine, with added sugar, water, and flavorings. They were faddish a few years back...popular mostly with young folks used to soda pop tastes.

Bartles & Jaymes made by Gallo was the biggest success...there was also California Cooler...the first but faded in the stretch...and Seagram had a series of coolers out. I suppose some of them are still available.

New products like Arbor Mist are nothing more than wine coolers, though they don't call themselves that.