Correct pronunciation of "Meritage"

[Kcwhippet]

If you go to www.meritagewine.org you'll find that it's pronounced to rhyme with heritage. It's a name the Meritage Association came up with through a naming contest, and it's supposed to denote a combination of merit and heritage. Only wineries that pay dues to join and a fee for the wines they produce using the Meritage name can legally use that trademarked name. The wines are made using only the red or white grapes of Bordeaux.