dumb waiters

[barnesy]

I've run into the same problem on the beer end of the world. I sell beer to bars in Portland. Some of my bars have 30 or more tap handles, one place has 100, while most range from 10 to 20 handles. Some of the places don't know the first thing about any of the beers they're pouring.

One of the big services I've been offering to bar managers and owners is beer training. I've written up a simple 4 page beer info sheet with basics about styles corresponding to what they actually have on tap.

A lot of the time, people who own bars don't know anything about beer and that is then translated to their staff. Consequently, I usually go drink where the staff is knowledgable and passionate about the product.

Most places get what they pay for. They hire cheap staff that just isn't interested in being a knowledge sales person, they just take the customers orders.

Barnesy