Award Winning Wines - Should I care?

[Innkeeper]

Yes, it provides a reason, but not all take advantage of it. Sometimes, in times of plenty particularly, producers are just happy to be able to move their stock. The abilty to jack the price is also tied to localle. A gold medal winner from Napa will fetch a lot more than a platinum medal from Yakima. You know which one I would go after.

The value of a gift is in the eyes of the giver primarily, and the receiver secondarily. The gift itself usually doesn't have eyes. It is what you think of the wine, not the medals on the bottle that determine the gift value.