Beaujolais Nouveau release party?

[robr]

A "Beajolais Nouveau release party" is basically a concept created by a Beajolais winemaker a few years ago to sell his product. It's a nice light bodied red that doesn't last very long.

There are a lot of other light and medium bodied reds that are better than Beajolais, in my opinion.

It's all about marketing. But, hey, have fun! Drink lots of wine and dance like Zorba the Greek!