One of those questions

[wondersofwine]

You might try a Ridge Lytton Springs (about $30--the main grape is Zinfandel but other varietals are in the blend). At a lower price range the Seghesio Sonoma Zinfandel can be quite good (2003 maybe not the best example) or a Frei Brothers Zinfandel. I found this brand at the grocery store and really liked it. It is actually a Gallo
product but sourced from really good grapes and will have that fruit-forward quality you think your friend prefers. Some Spanish Rioja is dry but fruit-forward and Valpolicella is probably a good choice also (one you indicate you already have). The Rioja may not be like "sand in the mouth" but the basic ones such as Muga or Baroja Riserva are not that expensive and you could give them a try. The Rioja Crianza may seem more dry.