Shipping in Summer

[John Moore]

I have a very simple question for you wine lovers that has puzzled me for a very long time. I also ask that ALL of you that have been on this board for a while now to please at least give some thought to this query and please chime in as I would like as many possible explanations as possible.

Why in the world has someone not been able to come up with a solution to the unsolved problem of trying to ship wine during periods of excessively hot weather?

I am almost positive that there has to be a Scientist, Inventor or Engineer or anyone else with enough smarts to solve this problem plaquing the wine industry. I mean if they invented that heat-shield material to put on the Space Shuttle then I am certain that they can create a viable, cost-effective product to help the wine shippers so that they can give wine lovers what they want delivered to them safe-and-sound in excessively hot weather so that they can enjoy what they want year round. Not to mention that the wine purveyors and others in the supply side of the biz can have good biz year round also as a result.

I hope you all agree that the person or entity that has a solution to this will be the new love of the wine biz and get very wealthy in a short period of time.


[This message has been edited by John Moore (edited 08-24-2007).]