New semi do-it-yourself shop

[hotwine]

Walked into a new shop today that's definitely got a unique business plan for this part of the country, but is supposedly popular in Canada because of their tax structure. The shop buys grape juice from various vineyards and blends it to the customer's specs in 6-gal carboys, watches over fermentation and hollers when it's ready for bottling. They sell the bottles in various styles and make labels to order, cork and attach capsules of the customer's choice, and deliver 29-30 bottles of wine for a specific price, depending on the grapes used..... typically $10-$18 per. I picked up some samples of Cab, Zin and Rhone-style blends.

Anyone familiar with this business concept?