bottle size

[mrdutton]

Two things. One the operative word is USED. This goes back to the days when I was a child.

A fifth was 1/5 of an IMPERIAL GALLON. Now do the math. 1/5 of an IMPERIAL GALLON is about 1 quart, US. 1/4 of an Imperial Gallon would be, of course, a bit larger than a Quart, US.

On top of that, there was a marketing ploy by the sellers of spirits that was used to pull the wool over the eyes of the consumers.....

The STANDARD used to be the IMPERIAL Gallon. The standard was then changed to the US Gallon. However the prices were not changed. The US Gallon is smaller than the Imperial gallon, but the price did not go down accordingly.

After the change in stadards, a US Gallon cost as much as an Imperial Gallon used to cost. Ergo, the price of the booze went up, but people - thinking in terms of gallons rather than US or IMPERIAL - did not realized they'd been screwed.