Can anyone tell me why.....

[Botafogo]

>>"can anyone tell me why, whenever a NY producer heads out into the wild world of wine distributors and retailers, the most common reply to a request to carry our products (and most often before tasting or asking about pricing) is-----"Why should I carry your wines--no one is asking for them", or "NY wines--they are all sweet foxy tasting things, no one drinks that anymore" (an untruth still promoted by the most of the wine press who would rather report age-old heresay, rather than getting out into the field and learning what is really happening).<<

That's easy: most retailers and 98% of all distributors (as opposed to one man importer / selector / distributor types) are spineless sheep. It's the same reason why you can spend five hours in the Emilia-Romagna pavillion at VinItaly (featuring a thousand wineries and the size of your average convention center) and NEVER hear a word of English (in an American accent at least).

We like to tell people that our competitors are like the WareHouse (a large chain of record stores here that only sells the "hits" and no one working there has a CLUE) while we are like Aaron's Records (an independent) where an orange haired kid with five nose rings is apt to grab you buy the shoulders and scream in your face that "You've got to hear this band NOW, they changed my life!"

And, these same retailers and distributors are telling thousands of producers from all over the world the same thing YET THEY PERSIST. I still think it MUST boil down to value for money.

Send us some samples and let us see:

WINE EXPO
2933 Santa Monica Blvd
Santa Monica, Ca 90404

[This message has been edited by Botafogo (edited 10-03-2000).]