Best Promotional Idea

[Thomas]

Incidentally Nancy, whenever you do an off-premise tasting and promotion event, take along pre-printed order forms. I'll bet the laws do not prevent you from taking orders and then filling them later by delivery or pick up.

I worked with a wine shop in NY (a truly retail restrictive state) that did quarterly food and wine events in a local restaurant. The people attending were there explicity to evaluate new products and to place advance orders. The wine shop invited distributors and producers to present the wines. The orders were filled within the coming weeks.