Best Promotional Idea

[Jerry D Mead]

Nancy...So you can't sell the food in-store. But you can taste wine in-store. Obviously you're not stopped from giving food away. So! How about getting Hickory Farms or whatever food merchants you have in town to agree to come into your store and sample product (what's to keep them from taking orders?...they aren't licensees...and you wouldn't be selling any food). Even though you wouldn't profit from the food sales...people would naturally buy more wine and your fellow merchants would love you and return the favor by sending you customers when possible. JDM