Best Promotional Idea

[n144mann]

Curmy, no, we are not allowed to sell foodstuffs out of the store. (other than very minimal items....lemons and limes, etc.) What we have done in the past to get around that is organize an event, say at the civic center, and sell tickets to it. We then invite other vendors to bring in their products, food etc. We had our annual Octoberfest ( we featured beers from all over the world )last weekend and had 1200 people show up. For $8 dollars, you could basically eat and drink all night, much as you wish. It went really well. It does not allow for direct sales at the event, but it does create a fair bit of interest, and it does introduce customers to things that they may not normally try. In store, we do offer food with our small scale wine tastings on the weekends, usually something rather simple, but now through the holidays are looking to spice it up a bit.....but as I said before, we are not allowed to sell any food items out of the store. Our annual wine tastings, which we hold in two towns (have three stores...two in one town and one in the other) as a customer appreciation event..no charge at all to them, are coming up also on the 10th and the 17th. We also offer food at these events, but again, it is not a direct sale opportunity, like it is in the store, but again its effective in getting to customers that are reluctant to try things unfamiliar to them.

Thanks for the ideas guys!! I do appreciate the help! Foodie....I will keep your offer in mind. Let me know when/if your get your book released okay?

Nancy