Best Promotional Idea

[Jerry D Mead]

Are you allowed to sell foodstuffs in your store? If not, can you sample foods when you're doing wine tastings.

You said you did in-store tastings all the time...but how about a food/wine tasting...featuring either products you sell in the store (even more sales possibilities...and you should be able to get suppliers to kick in with some cost sharing) or get local merchants to partipate...have a local cheese shop sample some cheese...a local bakery showcase its baguettes, a meat specialty shop some smoked fish or turkey or ham. Do you have local caviar? With each food sampling you sample them on an ideally matched wine...two sales not one!