Best Promotional Idea

[n144mann]

OK Guys, help me with some of your experience....... I have scheduled a wine sale at the store for the first weekend in December. What I am looking for is a new and interesting/fun sale promotion. I know some of you are not in the retail end of things....but you all have bought your share of wine, and spent time in stores. Any ideas?? Any promotions that stand out in your minds as particularly effective or interesting and fun for the customers?? We regularly do tasting events and that type of thing for our customers....so I am looking more for a purely unique promotional idea. At this point I am completely open to ideas. I just want something unique, that will spark the interest of our older established customers, as well as bring in potential new customers.

Any ideas....new or old, tried or untried are welcome.

Thanks in advance!
Nancy