I have seen the future....and it is, uhm, interesting....

[Botafogo]

I am looking at the cover of the January Patterso's Beverage Journal (a liquor oriented trade magazine dedicated to the idea that ANYTHING you can do to turn ethanol into money is a great thing) and it features Hip Hop artist Jadakiss pimping a Cognac made by Fuissigny but branded as NYAK (or the upscale version, XO for Men). They make a big point of how it has "zero burn or bite" which must mean it is quite sweet and the story is not about the product (which is after all disposable) but the marketing guys behind it.

I am predicting a HUGE increase in the whoring out of famous but corrupt brands of spirits and Champagnes in the coming year. And I still think some American entertainment gazillionaire will try to buy Roederer on the motive of "Why am I spending so much money on Cristal when I could be selling it to everyone else?"...My candidate is Rapper JZ trying to give Roederer to Byonce for an engagement present. The French of course will not let THAT happen but then W will get involved and it could get REALLY interesting.

16 hours to go till I head to Rio, Roberto