VinElla @ 6 Months

[Thomas]

Steve,

Room and board and a case a week will do...

Re, advertising: do not waste money on print ads and never give out coupons. In each case, I've found it brings out the bottom feeders who really aren't good candidates for long term customers. They are not loyal.

Tastings, tastings, tastings--you are on the right track.

Classes are good too. I made a lot of customers that way, and friends too.

Do you have a POS system that allows you to keep track of what people buy and that you can also give a print-out to customers as a receipt? I used to do that--effective.

Keeping track helps when a customer can't remember a wine; the printouts can be custom designed to add notes and food pairings for the wine. Some customers made books out of our printouts.