VinElla @ 6 Months

[wondersofwine]

Keep up the good work Steve. Are you allowed to have bottles opened for tastings in the store (don't know Washington laws)? Does your local newspaper list activities of the day or week? I would think you could attract new customers by advertising a free tasting of six Spanish wines, Italian wines, cool wines for summer heat spells, etc. (fill in the blanks) on Saturday afternoon or maybe Thursday evenings. Get it listed in "things to do" in the newspaper and if you get a response to the first couple tastings with new and repeat customers, invite the newspaper to send a photographer out to the next one. Also, see if you can participate in a local charity event that will draw attention (donate the wines for a fund-raising reception for an orchestra or ballet or Rape Crisis Center or some such and in return ask to be allowed to give out business cards and brochures about your store.) Partial tax writeoff too I would think.