VinElla @ 6 Months

[Thomas]

Steve, what about the espresso machine???

Another thing to consider, if you haven't already, is to get email addresses and build an email relationship. My shop did quite well with that strategy. I used to write weekly email telling stories about the wines we were tasting, offering recipes, and more.

I am told by the staff there that a lot of customers have commented on missing those stories of mine about the wines and the regions.

In my view, education is a premium sales support tool.

Thanks for the recognition. I'll remember you when I'm down and out and need some change...or a job! [img]http://www.wines.com/ubb2/wink.gif[/img]