Wine Popularization

[TheEngineer]

That's a rather large question with a lot of scope! Being a former British colony, this should at least have the net result that people should know about the drink, but they may not have tried it yet.

If you have the means, I would look at the example of China and coffee. This is a country that is purely tea and in fact, most tea lovers hate coffee. However, coffee shops are thriving in China, and they are expensive drinks too especially considering the standard of living. Most coffee drinkers in China are fairly young and also the ones with the most disposable income. Find out how they did it and maybe it will give you some insight. China now has a lot of wine drinkers as well. (Though they can be loosely separated out into three parts... drinkers of traditional Chinese wines and spirits, drinkers of imported wine, and believe it or not, drinkers of domestic wines. Domestic wines are in generally not very good. However, you have an entire generation of people drinking not very good wines and may come to believe that that is the way they should taste. Give them a great wine from France and they may not know it...in fact, they may not like it.

Tastes are different all over the world, if you try to pursue this, it may be interesting to develop a produced in India for Indian consumers that export markets will not like but the internal market may be so big that you may not care.

Though a few cricket and Bollywood starts drinking wine in public would probably do just as good. There have been recent articles lately about wine being made in India. (you should be able to find them on the net). Business case is very interesting.

[This message has been edited by TheEngineer (edited 02-26-2005).]