Geekdom

[Thomas]

I discovered something last night at a dinner with someone who posts on another wine board.

He claims, and I believe it, that producers, marketing people, even distributors and importers lurk these wine boards to find out what we are saying about their products and then they feed that into their plans.

In other words, they use the boards as a free focus group. Some, he also claims, use it as a means to activate email offers, et al. We are all familiar with those who plant shills on this board to hype their products and services.

Not sure if this makes me want to pan all wines just for the fun of it, or fawn over all wines just to confuse them!!!

There are times when I do tire of being marketed to all day long...