Wine, what are saving it for?

[Jason]

Don't worry all, we will get there. I don't know of any point in history that the 20-30's drank wine in force.
Lets not forget economics as well. Most people my age are not exactly in the "power earning" years, but I never see younger people drinking jug wine, its never done.
This explains the low per capita. Hence, the beer and cider, and then on to wine for most.
Per capitas are down all over in traditionally big wine countries. The less, but better rule is taking hold there too.
Also, as the workplace gets more competitive, the 2 hr. "siesta" lunch is quickly dying. You can't keep up after splitting a bottle with your friend.
The kicker is that these countries can not export this leftover plonk either, as they will not be competitive on the world market. Thus, more fine wine (and less jug) being produced.
So many countries/regions are striving for quality and int'l shipping is such that no one has a captive audience anymore, even in their home market. Everyone is being educated at such a pace that inferior product is simply left on the shelf. Worldwide, when the next generation of consumers hits - watch out. We are already buying $5 beers, and watched our parents go from "Chablis" to Chard. There is no going back.