Wine, what are saving it for?

[amshih]

Lots of good points here, although I personally don't think price is the only issue. I think image has a lot to do with the problem as well, and that, coupled with the notion that a wine must be expensive to be good, is enough to scare most people off into their beer cans.

You don't have to look any farther than the magazine rack -- look at the typical wine mag. It reads like Lifestyles of the Rich and Famous and isn't much fun to read for the average person (or even the average wino). I'm sort of in WS's target market (read "higher tax bracket" -- but I'm under 30) and I *still* think WS is a turn-off!

We can each do our part by searching out and offering decent wines under $10 to our friends in a non-snooty atmosphere. I open a bottle any chance I get, even if my friends protest and say "Gee, I don't know anything about wine..." My response: "Do you know anything about Coke? No? That doesn't keep you from drinking it, right?"

Sorry...wine marketing (or the lack thereof) is a topic that just makes me start ranting!