Wine, what are saving it for?

[n144mann]

foodie, what price point do you think they need to stress in order to get the non wine drinking public interested?? Those friends of mine that don't drink wine don't drink anything at all except soda. I don't see wine ever getting that cheap. Equal to the price of beer?? Just curious what you are thinking here.

I don't think the $10 price point for those already drinking is too bad. Here it is hard to find a nice wine under that. There are a few in the $8-$10 range, but nothing lower till you get into the jug wine arena. The occasional sale not included...