Wine, what are saving it for?

[n144mann]

Well foodie, now the slogan makes more sense....I was looking at the slogan as targeting the new non-drinker and thinking....they are not saving, they are not even buying it!! I agree with the comments made about taking wine less seriously.... hence the suggestion about PB&J it was the least sophisticated thing that came to mind.

As to Randy's comments about Gina's ads, they really didn't grab me at all or make any difference in my opinions. It is just another face on the screen saying that their stuff is the best and you should buy it. Now when an owner/winemaker makes the effort to come and promote their stuff at my local retailer (esp out here in the boonies) and signs bottles etc. that makes an impression on me! It is then that they become a real person.

Price is an issue for me, but not sure it needs to be in the forefront of the ad campaign. (Except to remove the idea that only expensive wines are good wines. Need to promote the value wine idea.) There are lots of non-wine drinking people here, who have plenty of free money that they could spend on wine if they chose. The need is to get them interested, so they will spend the $$$. The biggest arguement I get from non wine friends is...I tried it and don't like it. Well they had box/jug wine. If they still say it after tasting some better wines, I find it hard to argue with, since it is my arguement for not drinking the Gentleman Jack my hubbie is so fond of. But I am rambling so...


Thanks for taking this to a new folder....other one was taking too long to load!! [img]http://www.wines.com/ubb/smile.gif[/img]