Best drinking temperature for reds?

[sbuchanan]

Anyone interested is providing a littler tuturing on this topic? We are just venturing beyond champagnes and white wines and have found we like several reds such as merlot, syrah, and shiraz. We are unsure as to the proper way to store (short term) and serve these wines. Cold or room temp? Should they be allowed to breath for a time before serving? Any help greatly appreciated!!