Winery setting Prices, please respond

[Botafogo]

The "tied house" laws DO proscribe her from enforcing any sort of pricing regime and, alcohol being a controlled substance, other controls apply as well: she cannot discriminate on who she sells it to other than on the basis of credit / payment. If the Wine Club in Orange County wants to buy some and she has some inventory she MUST sell them some and they WILL sell it for $23.00.

But, the big question I would like input from consumers on is "What do you think of a winery who wants their retailers to charge twice the going mark-up?" Doesn't this offend you?

And, no, we did not buy the wine.