Winery setting Prices, please respond

[Thomas]

Here in NY price controls by the Liquor Authority were shot down a long time ago--used to tell retailers what their mark up had to be. But wineries still try to "suggest" the retail price, and I do not take their suggestions.

The lady is either using retailers to help her boost the status and price of her family's wine, thinking that if they have the incentive to make a better profit, she could circumvent spending her money on marketing for the prestige, or she is trying to show the retailer that the wine commands a higher retail price but she is selling it at a price the retailer can make a better mark up. Neither tactic works anyway...

[This message has been edited by foodie (edited 06-27-2001).]