Winery setting Prices, please respond

[RAD]

Roberto,

You're exactly right. Her Dad "putting a lot of effort" into the wines makes no difference whatsoever as to the final asking price--if she wants to charge more, she should be charging you.

I'm very much a laissez-faire economist, which obviously doesn't merge well with attempts at price-fixing. Not that I lose sleep over it; the market will find its own equilibrium. Trying to control prices is ludicrous; she gets her asking price, and then whatever you or anyone else gets at retail is your (or the other retailer's) business.

RAD