Winery setting Prices, please respond

[Botafogo]

We were just visited by the daughter of an attorney making fairly good (if you like overextracted, Parker style Cal Zin) wines who wanted $240 a case net ($20 per bottle wholesale) and was quite upset when we told her that

A) No, we would not sell it for the "suggested retail price" of $33.00 a bottle (even so-called "full Mark-up" would be only $$29.99 and we work in a VERY competitive market)

and B) this was none of her business and that attempting to set prices was frowned on by the authorities (all that "price fixing" and anti-trust stuff, you know)

I would like to send her some consumer response to this. Her justification was "My dad puts a lot of work into his wines" and I asked her "then why don't you charge ME more for them?" and warned her that if the wines got any big press then the super discounters would be selling them for $21.99 whether she liked it or not....

Your anarchist reporter of the free market, Roberto