You know your bandwagon's got steam when even the French hop on

[Thomas]

Exactly, vinman. That is why at my shop we do not focus on concepts like terroir or varietals--we talk about the individual merits of the wine. At the same time, we explain (to those interested in learning) the concept of terroir as well as explain varietals--we do that in a formal class, and sometimes in informal conversations on the retail floor.

I think the best sales tool is education and the best route toward educating is to know your audience.

ww, this is the rants and raves section--we are doing just that. IK would be proud...
right here I would embed one of those smiley faces, but in this medium I am woefully technically inferior!!!



[This message has been edited by foodie (edited 04-06-2003).]