Do I note a transgression???

[mrdutton]

Taking part of the latest from Wine Expo's E-mail newsletter:

<<We have watched proprietor Marco Caprai evolve from a shy, soft spoken young man into the absolute toast of the town in the Italian Wine scene and the wines transform from slightly rustic, Rhone-ish rossi to absolutely mindboggling, hyper-extractred, "who needs dinner, I can eat this with a knife and fork" examples of International Style IMPORTANT Red. Combine this with the almost frantic hype for the 1997 vintage of Northern Tier Italians and you've got a real scavenger hunt in the making. But, fear not dear WINE EXPO-isti, if you act quickly you can find out today just what all the fuss is about:

Arnaldo Caprai Sagrantino di Montefalco 1997, Umbria $43.00 (10 cases only) At any other cantina this would be THE story: the Mack Daddy, the Turly Killer, the Slayer of Syrahs and Mauler of mere Merlots ....>>

I thought that THE INTERNATIONAL STYLE was something to be avoided. Now we are being told it is the greatest tongue lapper of all times.........

I'm confused..........

Maybe I am confusing personal opinion with marketing strategy and business sense.

After all, as a business, the objective is to make a profit. If INTERNATIONAL STYLE sells, then the business better stock it and sell it.......

That does not, I suppose, prevent the personal opinion that INTERNATIONAL STYLE is usurping the ability of the maker of the really fine, noble wines from marketing his wares.

What gives? I am curious............

[This message has been edited by mrdutton (edited 01-10-2001).]