Sombody is rippin' somebody off!

[Thomas]

The other possibility is that Marietta, or its distributor, had to dump the wine for lack of sales. If so, those who bought it earlier are stuck with the old price.

Then, there are the distributors who give massive discounts for volume sales, and the volume retailers who undercut the small shops. For instance, I bought a product that, at a certain minimum case order, I was told, I got the lowest price, which was about $6.00 a bottle wholesale (the highest wholesale price for it on a one-case order is $8.00 a bottle). The other day I saw the wine on a larger retailer's shelf at $7.00, which would be impossible had he paid what I paid for it. Imagine if I had bought one case of it--I would do better to buy it from the retailer instead of the wholesaler.