The Rise and Fall of Cabernet

[wineglut]

Innkeeper Your right. In the 70's wine marketers lied about the alcohol on the high side thinking people would think they were getting more for their money. Today they lie on the low side because they are embarrassed at how high an alcohol the wine is carrying. Actually, a lot of people used the 12.5% because 1.5% on either side was a range they always met and meant that they didn't have to change the art on the label each time they printed. More laziness than deceit.