Bucko, you have GOT to see this....

[JagFarlane]

In actuality, volume and weight are vastly different...in fact neither is part of the calculation for the other. Case in point one cm cubed of star matter, affectionatly called "star stuff" can weight billions of kilograms...and the same can apply to wines...one wine may weigh more than another...its just a matter of what its composed of. Anyways, in how it relates, wines only give you the percentage in volume, much the same as pretty much any hard liquor I've run across...and its a varience, each bottle will be slightly different, due to the differences in batchs.
But in reality...its just a sales ploy...case in point...go to the link of retail sales and read this line "One complimentary shelf talker will be included for each of our top ranked wines.".
I rest my case...as far as the way its all done...facts can be used to be twisted, I am sure there are some people allergic to sulfites, and use thier case for that. And even with 7k employees, testing approximatly 650k items a year...using a checklist of 500 items, is ludicris...personally I'll be calling them tommorrow to more or less ask a few specific questions as to thier methods and so forth...just because I can hehe [img]http://www.wines.com/ubb2/smile.gif[/img] . More or less though, I will bring up the fact that they offer thier own wines...when stating points against others...and if they run, I shall refer the Better Buisness Bureau to this company for slander.